blog - Colin Graham - Facts - myths - face masks - face coverings - HeiQ - Anti Viral - Covid

Face Coverings Effectiveness – Busting the Myths

Currently, there is a lot of white noise on the topic of the effectiveness of face coverings with political bias, international discrepancy, and uncertainty, particularly in the UK with a lack of clear government guidance. Businesses and organisations from schools to live events are struggling with defining policies, and we need a quick, effective solution to help boost the economy whilst keeping people safe.

The challenge in the UK currently is the lack of guidance from the top as compared to other countries. In some instances authorities and businesses have heeded the science and enforced the wearing face coverings, backed fines for non-compliance. I undertook a rigorous global search for solutions to counteract SARS COV-2 (COVID-19) in textiles. This led me to Swiss company HeiQ and their Viroblock treatment. AnyBrand is the UK partner for HeiQ.

I wanted to share with you the facts and untruths surrounding the effectiveness of face coverings.

Let me start with our central aim. To help a return to business safely by reducing the risk of the spread of COVID-19.


Face coverings are effective

There is overwhelming evidence on the effectiveness of face coverings. They can significantly reduce the risk of the spread of airborne infections including the virus the causes COVID-19. See


Neck Gaiter / snoods are less effective than mask style coverings. (see )

There was a recent run of US media that falsely reported that snoods were less effective barriers. Media misquoted a line out of a single study to say neck gaiters didn’t work. The author of the study was robust in his criticism about being misquoted. He asserted that they can be worn effectively. Many media outlets have added retractions to their original articles.


Treated Face Coverings significantly reduce the risk of spreading disease.

We undertook rigorous due diligence in checking the validity of the science behind the fact that HeiQ Viroblock treatment. There is a multitude of credible tests, and certifications that support that is works against the virus that causes COVID-19).


Face coverings treated with HeiQ Viroblock are tested and shown to be 20 times more effective than untreated masks. 
Data provided by HeiQ, based on testing conducted on similar fabrics. HeiQ, HeiQ Viroblock and Viroblock are trademark(s) or registered trademark(s) of HeiQ  Materials AG.



All face coverings are equal

Check that the face covering you’ve bought is designed to fit the face snuggly. This can help prevent the spread of airborne water droplets that contain infectious pathogens. Loosely fitting designs with open sides or that ‘flap around’ will reduce the effectiveness of face coverings.

Check the science behind the claim of treated coverings.

I have seen marketing claims for treated products that suggest they protect against COVID-19. They do, in so much as all face covering do. However, I would recommend you always read the small print and their treatments are effective against flu – but not COVID-19. 

Our face coverings work to protect the wearer and the people around them. Additionally, HeiQ Viroblock reduces contact transmissions when taking them on or off. It’s important to remember that untreated masks can become vectors to spread disease, so they must be handled and disposed of carefully. This is not the case with treated AnyBrand coverings.


HeiQ treated masks are more economic and sustainable.

The virus does not survive on HeiQ Viroblock treated face coverings. AnyBrand face coverings are reusable, washable (up to 30 times at 60 degrees) and recyclable – so are far more economic and sustainable.


Anti-Viral treatments are a bogus, expensive gimmick.

I undertook extensive research into various anti-viral coatings, including nanotechnology, which is expensive. I was pleased to discover that HeiQ Viroblock is both affordable and scalable whilst also effective.

 Public Awareness

In summing up, I hope that people can cut through the misinformation and see the clear facts. A good start would be making sure how to wear face coverings properly. You should ensure that your mask effectively covers your nose and mouth and fits snugly. This should help to prevent the spread of airborne aerosol transmission.

Stay Safe and let’s get back to business.

Written by AnyBrand Co-founder – Colin Graham

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